Rana Cheikha is Lebanese by origin but worldly in mindset. Having studied both graphic design (in Beirut) as well as footwear and accessories design (in Italy) is indicative of where her passion lies: the aesthetic, great design, exceptional details. The brand is her life’s inspiration, and an expression of her being, something she has worked on for so many years. And they’re a tribute to her background.
She learnt the trade from artisans whose families have been doing so for generations and worked beside them at their workshops in the hills of Tuscany, Italy and Norte, Portugal. Experts in the luxury industry have mentored and instilled in her the importance of quality. She has combed Europe to find the finest craftsmen who share her values and want to be a part of the brand she is shaping today.
Using a personalized process of thought that is shaped by transforming 2-dimensional designs into 3-dimensional creations, each product undergoes an evolutionary process through various stages of experimentation and transformation. The common starting point in each piece is the dedication to quality, the underlying belief behind every exceptional detail and a commitment to conveying beauty through each product.