Plush Market is an annual event that transforms the Plush Events headquarters into a one-of-a-kind market. Every year, a spectacular city or region is selected as the theme and guide for the curation of handcrafted products made available for this one of a kind shopping experience.
This year, the Rana Cheikha label was approached for this unique opportunity. Under Souls by Rana Cheikha, the label custom designed and created the Rana Cheikha X Plush AFRICA collection. The 2-model collection was exclusively made in limited numbers and available for purchase only through Plush.
The products were created using the brand’s personalized process of development. Each shoe was individually handcrafted in Beirut with optimal artisanal technique from 100% genuine leather that can be seen at first glance.
The shoes by Rana Cheikha in collaboration with Celine Zabad & Jad Najjar were custom designed and produced for 180 female guests attending the couple’s beautiful Greek destination-wedding. The collaboration began with the need to make a comfortable and alterable shoe. Delivered was a handwoven sandal versatile enough to adjust easily to the feet of 180 guests was created.
For one very special client, a shoe was needed to address each point in her brief. A shoe that was diverse enough to fit outfits in different styles and colours, and most importantly, a shoe that was well-made and comfortable enough to dance in till the early hours of the morning.
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