Feature
People
March 2025
(Online)
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Here are excerpts from the article:
"So are the Gen Z right about preferring experiences to possessions? “Absolutely. This ties back to my definition of luxury as time—time to experience things in a meaningful way.” She, once more goes back to the ethos of her brand, “engaging with a brand to create a unique, handcrafted piece is an experience in itself. There’s something deeply satisfying about discovering a brand, selecting a piece, and anticipating its arrival—especially when it’s made-to-order or customized for you. The emotional connection to that process makes the final product all the more valuable.”"
"She, once more, goes holistic about the experience, for Cheikha, “luxury starts the moment you begin considering a purchase. It’s about the entire journey—from entering the store (or engaging online), interacting with the team, and ultimately owning something you’ll cherish for years. A logo or a high price tag alone doesn’t make something luxurious—the experience and longevity do.”"