Editorial
April 2016
(Online)
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Here are interview excerpts when asked:
Tell us more about your work:
"The main purpose of establishing the brand was to challenge the current footwear industry in the Middle East. I want to highlight the importance of a well-made product, and have people look beyond a brand name, to go past fast and disposable fashion and instead to value a well designed and timeless piece. I want to create artistic products of quality that are esthetically interesting and artisanal in creation."
and,
Who's your target?:
“The brand targets artists, designers and individuals who are looking to invest in interesting and unique pieces. They are well educated and travelled; they appreciate good craftsmanship and a quality product. My aim is to establish a loyal customer base that understands the products and sees each purchase as an investment and a timeless piece that they will wear and cherish for a long time."