The Daily Star Lebanon

Arab shoe designer daily star article cover Ranacheikha

arab shoe designer daily star article cover


Lebanon News
September 1, 2018
(Print and Online)

Here are interview excerpts when asked:

about where she spends the majority of her time:
"The 32-year-old spends the majority of her time on the creative process and overseeing the production sourced from artisans".

and on the possibility to fully rely on the brand as her main source of income:
"In reality, we make a lot less money than we should and what people think. I'm already selling my products at a lower price, but that's very difficult to explain to consumers and retailers who are also faced with their own challenges... But I'm hoping that eventually I will be able to make more than breaking even and live off of my designs." 

Read the feature

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