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The creative world is infused with passion, chaos and freedom. It is a limitless world with no boundaries. Using creativity in parallel to design in an aim to create products that have a beautiful aesthetic while remaining relevant and functional is another form of art that, in this case, requires a certain amount of organization – which is one of my most favorite skills if I may add!
The big sacrifice, I find, is finding the balance between what I want to create and making a living out of my creations through the Rana Cheikha Brand. Design and business seemed like worlds away from each other in the beginning. Through the years, I have found that the decision to attempt to find the middle ground is where the core of creativity is needed.
I cannot deny that in order to survive off-of design as work, I have had to make sacrifices, and adapt – the art is where to draw the line between the two.
So how did I approach the task? I went back to the beginning and to the core of the brand concept and research. I realized that my starting point was something that is relatable to most of my audience.
I looked into the mood, the textures, the feelings that surfaced, and realized that the job was mostly done, I only had to communicate it in the best way possible. In order to bridge my design with business, I had to create products that communicated the entire story to my audience, and as a result create a product which they understand, need and want.
It is imperative to use the Rana Cheikha Brand to create a connection between thoughts, ideas and production and finally transfer these to an audience that can experience and appreciate. Birthing from an assortment of personal influences and backgrounds, I make sure that the Brand will continuously grow from inspirations and the world and tell these stories through the products it creates.
Signing-off: Rana Cheikha for The Shoe Advisor
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Branding dates as far back as to ancient Egyptian times when it was used to brand and identify ownership of livestock, to basically make known which cattle belonged to whom. Although in a different context, branding in today’s consumer world continues to serve the same primary purpose – identification.
A strong brand identity is what makes the entire impression of a brand and company, it is the personality and image as a whole. It is the mold by which every product or service has to pass through before coming out in public for consumer interaction.
The moccasin is no new concept, it is one of the oldest types of full shoes developed and since the 18th century have stood the test of time. They are still being made all these years later in not only in more modernized ways, but also with their original constructions as well. The unique qualities of moccasins make them special, and make a truly exquisite piece of footwear.