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The creative world is infused with passion, chaos and freedom. It is a limitless world with no boundaries. Using creativity in parallel to design in an aim to create products that have a beautiful aesthetic while remaining relevant and functional is another form of art that, in this case, requires a certain amount of organization – which is one of my most favorite skills if I may add!
The big sacrifice, I find, is finding the balance between what I want to create and making a living out of my creations through the Rana Cheikha Brand. Design and business seemed like worlds away from each other in the beginning. Through the years, I have found that the decision to attempt to find the middle ground is where the core of creativity is needed.
I cannot deny that in order to survive off-of design as work, I have had to make sacrifices, and adapt – the art is where to draw the line between the two.
So how did I approach the task? I went back to the beginning and to the core of the brand concept and research. I realized that my starting point was something that is relatable to most of my audience.
I looked into the mood, the textures, the feelings that surfaced, and realized that the job was mostly done, I only had to communicate it in the best way possible. In order to bridge my design with business, I had to create products that communicated the entire story to my audience, and as a result create a product which they understand, need and want.
It is imperative to use the Rana Cheikha Brand to create a connection between thoughts, ideas and production and finally transfer these to an audience that can experience and appreciate. Birthing from an assortment of personal influences and backgrounds, I make sure that the Brand will continuously grow from inspirations and the world and tell these stories through the products it creates.
Signing-off: Rana Cheikha for The Shoe Advisor
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Well, in a nutshell, shoes are an incredible product. They have history and function, they are a product of design with a need of technical know-how in construction and form. They art an art and a nod to objects of artisanal creation. Stereotypes may place women as being obsessive over shoes, but in reality, this obsession is just as present in men as it is in women. It has become quite obvious that men too can be just as passionate and enthusiastic about them.
You don’t need to have a plethora of clothes in your closet to feel like you have enough to create a wide range of outfits. A good selection of staple pieces can give you enough styling versatility and remain relevant over time. Shoes are a great accessory that you can use alongside a few classic clothing options to take you through the seasons in a stylish breeze. Although I would usually advocate to wear what you want to and feel good in at all times, there are a few Do’s and Don’ts that are quite helpful to consider while picking out shoes for your outfits. These can help make decisions faster and, to some extent, less painful too!